What a Steal
American Money Heists Explained
This exhibit reveals how and why robbers may carry out their crimes, government implications, and a call to action on how to protect your own assets. The exhibit, highlighting 4 critical heists in America, shocks, informs, and entertains its audience.
Voice
Energetic | Stimulating | Mysterious
Skills
+ Exhibition Design
+ Copywriting
+ Web Design
+ Advertising
Advertising
Focusing on OOH and digital placement, these ads use personification to capture attention. Viewers are encouraging to reinterpret the phrase “money talks.”
The visuals are zoomed in on a piece of U.S. currency that highlight a part of the figure’s body that the headline is referencing.
