New business pitch? I have ideas! After taking notes during the briefing and conducting my own research, my ideas are informed by human experience and strategic insights, leaving people feeling curious and inspired.
Agency: Patients & Purpose
Creative Concepting
Motherhood can be lonely
Ask: Create a campaign that shows the potential struggles of someone who is about to have a baby.
Execution: Use line illustrations to show emptiness, but fill mom with dark blue to show sadness.
Role: Ideation / Art Direction
Being a new mom is hard
Ask: Create a campaign that shows the potential struggles of someone who is about to have a baby (again!)
Execution: Handwrite intrusive thoughts (“umms”) of someone in their third trimester of pregnancy to show the chaos and stress that they may be facing
Role: Ideation / Art Direction
Leave dry eyes in the past
Ask: Product X targets an overlooked cause of dry eyes: evaporation. Create a campaign that highlights the ingenuity of Product X and empowers folks to learn about the true cause of their dry eyes.
Execution: A play on the phrase “stop, drop, and roll” - when your eyes are dry, they may feel like they’re on fire. The term “drop” is to be interpreted literally here since the product is an eye drop. This innovative product can take your treatment to the next level—and actually treat the struggle at hand.
Role: Ideation / Art Direction / Copywriting
Stabilize your beat
Ask: Create a campaign that shows people who have a rare heart condition can continue to do the things they love without letting it get in the way.
Execution: Superimpose graphic representations hobbies to the standard heartbeat line. This communicates that you can still do what your heart beats for, without feeling held back by symptoms.
Role: Ideation / Art Direction
More time as you
Ask: Show prospective patients that they can be themselves for longer with Product X, a treatment for Alzheimer’s disease.
Execution: The “now” is powerful, especially when suffering from a degenerative brain disease. This concept uses the “O” in the word “now” to highlight a special, and often taken for granted moment. This can be a high five, cutting a slice of cake, or a kiss on the cheek.
Role: Ideation / Art Direction