Web Design
Optune.com
Client Ask
Update visual language on Optune.com and segment content based on stage in patient journey.
Contributions
+ Art Direction
+ Icon Creation
Agency
Patients & Purpose
Awards
+ Best Pharmaceuticals Website, 2024 Internet Advertising Competition
+ Best Pharmaceuticals Website, 2023 Web Awards
+ Best in Show Mobile Website, 2023 Mobile Web Awards
Using Optune’s preexisting campaign, my team was tasked to give Optune.com a refresh that allowed for a better user experience. To amplify the visual language, a typography system was established to create a sense of hierarchy. We looked at the brand’s existing style guide from a fresh perspective, and found ways to use color and space to bolster the look and feel. A new icon library adds a humanistic element to the site, allowing content to be scannable and accessible.
Developed a library of 90+ unique icons to supplement copy
Branding
MyNovocure
Patient Support Program
Client Ask
Create a visual language that lives under the corporate brand as a whole
Contributions
+ Art Direction
+ Layout
+ Icon Creation
+ Print Design/Production
Developed a library of 20+ unique icons to supplement copy
Concepting
Campaign Refresh
Client Ask
Develop a campaign that aligns with Optune’s results. Emphasize how the treatment is wearable and portable.
Contributions
+ Art Direction
Digital
CTV Video
Client Ask
Using footage from our pre-existing library only, create a CTV spot that shows the power of Optune.
Contributions
+ Art/Video Direction